As an independent consultant, I help organisations globally make digital products, services and customer experiences that solve complex user and business problems. I help define problems, facilitate a range of collaborative workshops, validate concepts and produce hi-fidelity, dev-ready user and customer experiences.
From my experience being an embedded design lead & manager, I also help shape and review design ops, systems and processes.
Working with a range of startups, insurance, fintech and creative agencies to research, strategise and ship new products and features.
Leading the definition of company-wide Digital Experience Guidelines for Western Australia's biggest insurance company.
Running strategic workshops that helped define the MVP and roadmap for a Environmental accounting startup.
I joined the Customer Experience team working with Ford in EU as an Experience Design Lead. I focused on CX design, strategy and execution for a range of end-to-end omni-channel experiences to help new to electric vehicle customers understand Ford's offering and get the most out of their new cars.
With my background in HealthTech and computer vision/machine learning I worked with Specsavers in a blue sky innovation design sprint identifying new technologies and physical experiences that can change the future of recommending frames to customers.
Leading the end-to-end customer journey mapping project for a new-to-Electric Vehicle customers, incorporating a framework that took a data driven approach to defining specific moments that matter.
Planning and executing a Dealership and Service Centre Service Safari which increased team empathy and uncovering range of customer experience opportunities.
Being a key member & lead prototyper in an innovation design sprint looking into the future of Specsavers frame and style recommendations.
I was focused on leading the design, strategy and execution within a group that enables designers around the world to design elements and templates that empower over 85 million people to create amazing designs.
During my time, I worked closely alongside with my Product, Engineering and Operations counterparts to craft the group strategy, design team and ops strategy, lead complex user experience projects, and mentor, coach and build the design team.
Mentoring an exceptional team of 4 Product Designers.
Improving design team collaboration, culture and sense of purpose.
Joint-leading our quarterly planning and strategy process to deliver a roadmap infused with strategic alignment.
Aligning a complex multi-month cross-group experience project.
I was focused on app-based advanced machine learning & computer vision technology that accurately measures a person's vitals, health and wellbeing indicators.
For 2 years I shipped mobile experiences for iOS & Android, leveraging Swift, Swift UI and Kotlin, as well as cross-platform languages Flutter and React Native.
I was responsible for:
- Improving and enhancing the usability of our capture processes.
- Defining, designing and documenting new capture process and demo apps.
- Rapid prototyping of emerging technology and usability enhancements
- Running research programs to uncover user insights
- Running research programs into links between health data points to uncover more insights
- Leading product & ML/CV teams to develop new products and focus on user/business problems
- Improving the partner developer experience
Creating a multi-platform design system leveraging fundamental HIG and Material definitions/functionality to enhance customisation for our customers.
Creating a repeatable and scalable User Testing process that’s 5 times cheaper than agencies, generates insights in a day and has a 96% show-up-and-do-the-thing rate.
Optimising and enhancing capture process usability through amazing, revolutionary tech and behavioural design.
Evangelising, implementing and operationalising OKR’s throughout the organisation increasing alignment and focus.
I wore many design hats at HealthEngine. Starting as a Graphic Designer, then transitioning into the Product Team as a UI/UX Designer. For my last year at HealthEngine I was the Design Manager leading 4 amazing multi-disciplinary designers.
Over my time at HealthEngine I was the lead Designer for a range of B2B and B2C teams. I crafted solutions for Web, mobile web and native apps that improved key usability metrics and helped increase a range of business fundamentals like retention, revenue and product usage.
Scoped, defined and designed a robust booking system capable of powering millions of COVID-19 vaccination bookings.
Researched, defined and designed an appointment publishing experience that reduced a customer segment’s task time by 4 hours a day and increased their appointment publishing by 117%.
Designed and implemented processes for our design system definition, implementation and maintenance.
Evangelising and facilitating our first multi-day Design Sprint - incorporating similar ideation workshops into product teams ‘ways of working’.
Upstart Academy was founded with a vision to help young people to gain future-focus skills and experience by linking learning with practicality whilst being connected to innovative companies.
Part of the founding team. Designed and developed prototypes that secured $90k in funding and successful entrants into two of Australia's leading startup accelerator programs. Responsible for designing, prototyping, developing and deploying the digital product fuelled by qualitative and quantitative research. Wore many many many hats in running the business day to day.
Creating and optimising onboarding and during-course experiences that produced 78% completion of our online courses, up from 8% the previous month.
Helping for new graduates and professionals that were struggling to find jobs they’d studied for get hired!
Used rapid landing page creation and analytics analysis to validate value prop, user types and business models.
Designing and developing an end-to-end no code product that could handle 4,000 users.
UI & UX design, branding and print design. Managed the end-to-end process of developing a range of client facing websites and web apps.
This is where I learnt the importance of smooth process and clear expectation setting.
Collaborated with and managed contractors, a development team of 8 and content teams.
Improved productivity and discovery to deploy time by 17% by creating work & team management systems and processes.
